Why do you need to build a mailing list?

There are so many people that keep repeating the
mantra, “the money is in the list”.  They repeatedly
say this mantra like some sort of religious duty. It
almost borders on some sort of cult spirituality. Well,
there’s a reason why experienced and seasoned affiliate
marketers keep saying this.  First of all, people are
not going to risk their professional credibility in saying
something that is patently false nor are they going to
roll the dice with their reputation by steering people
wrong.  So, the bottom line is this…. they keep saying it
because it’s true.  The money is in the list!  But you need to
be clear as to why this is the truth.  Here are the four reasons
why you should build a mailing list.

You won’t convert with ads usually

When was the last time you visited a website, saw an ad,
clicked it, read the sales page and whipped out your credit
card to buy stuff? I would venture to guess that those times
are few and far between.

Usually, ads do not convert. What they do is create some level
of familiarity with people. When a link is clicked, then people
figure out what the ad is about. They keep seeing the ad.  They
become familiar with it and eventually click on it again. They
read more and ultimately some of them would join a mailing
list where they would get marketed to several times. The more
you get your offer in front of a person’s eyes, the more chances
you get to make your case.

Get them to come back to your site

The vast majority of people who visit a website will never come
back. Maybe they just did a one-time Google search. Maybe
somebody just referred them via email. Whatever the case
may be, they found the website. Perhaps they found it lacking
or maybe they even found the information interesting, but
not interesting enough for them to buy stuff. For whatever
reason, they bounced out and most of them don’t come back.

Here’s The Thing

When you get people to sign up for your mailing list, you get
a chance to direct them back to your website when you send
an update. Maybe you posted a new blog post. Maybe you’re
launching a new release.  Whatever the case may be, you give
people a reason to come back to your site. You end up recycling
a lot of the “dead traffic” that you could have lost permanently.

Position yourself as a trustworthy expert

When you send out update after update, you are basically telling
your mailing list members to pay attention to you because you
know what you’re talking about. The more emails they read, the
more credible they find you. The more emails they open, the more
they are impressed with your expertise and subject matter authority.

The key here is to get them to like you enough for them to feel that
you know what you are talking about. If you keep this up, they will
trust you and it will only be a matter of time until they trust you
enough to buy whatever it is that you are promoting. Of course,
this takes time. Some people don’t need much persuasion. You only
need to send a few emails for them to buy stuff. Others take a longer
time to decide. Whatever the case may be, you can’t do it without
a list.

Use a general info list to filter out buyers by offering one-dollar deals

Finally, building a mailing list enables you to convert
more of the people interested in your website. These
people become mailing list members because they have
visited your website. They are interested. Now once they
are on your website, send out high quality updates to
establish your credibility.

Also, send out a one-dollar offer for a small book or booklet
that you have published. You are not going to make money
out of the one-dollar-deals. Instead, you are using it as a device
to filter buyers from tire kickers. Tire kickers are people who
would just want to receive email after email, but they would
not buy anything.

When you send out a one-dollar deal, you’re making it very
easy for people to segregate themselves. They are signaling
to you that they are serious enough to buy stuff later on. You
may only be making a dollar from this deal, but once you get
them in your buyers’ list, then you can send them offers that
charge more money. Your chances of success are much higher
because these people are tried and proven buyers.

    2 replies to "4 reasons why you need to build a mailing list"

    • Greg Ray

      I really like the “One Dollar Deals” idea. I’m definitely going to use that in my marketing strategies. Thanks Debbie.

    • Madeleine

      Yes, the one dollar deals appeals to me. You can think you have a huge list, but no-one buys.

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