This post is about the basics of video marketing. For the
purposes of this post, we will be focusing on using YouTube
as the mainstay for marketing your business using videos.
We have seen the potential of YouTube – Huge user base,
easy to upload videos and easy to share them as well.
Here’s how you start marketing your business using YouTube
1) Create a video worth of valuable content related to your niche
2) Make sure there’s a call to action at the end of the video
3) Upload your video to YouTube
4) Add a description below each video
5) Be sure to include a link to your website (traffic drawing purposes)
6) Share your videos with your target audience
Remember, a very important part of video marketing is the
sharing component. Get your subscribers or followers to share your
videos with others to get more views. The more views you get, the
higher your video will be ranked.
Videos with higher ranking will usually be featured in YouTube’s
Channel listings and this will further garner
you more views.
SIMPLE TOOLS FOR CREATING VIDEOS
Let’s look into some simple tools for creating videos
for marketing purposes. One of my favorite combinations
is Microsoft PowerPoint + Camtasia. Microsoft PowerPoint allows you to create
video content through slides, animations and sound effects. Camtasia allows
you to record a screen capture, so when you play your slides in real time, you
can record every single thing that is happening. Combined with some cool music,
you can make powerful informative videos which your customer base will like.
Camstasia also allows you to edit your videos with basic features such as audio
editing, slide transitions etc. Post video production is followed by uploading to
YouTube, all can be done instantly via Camtastia.
Last but not least, you will need to sign up for a YouTube account before you can
start uploading videos. In short, these tools will help you create simple yet powerful
videos for getting traffic and customers, as long as you have good content that your
target market would enjoy.