5 Hallmarks of Affiliate Programs You Should Promote
There is no shortage of affiliate programs out there. These programs
have a wide range of offers. It seems that each offer is as good as the
one before it and the one after it. You can keep looking at these offers,
their sales pages, and other sales elements until you’re blue in the face.
Unless you know what to look for, chances are, all these affiliate programs
would look equally valid and equally good to promote. That’s a serious
problem! Because, unfortunately for you, you’ll find out, probably in the
most painful way possible, that affiliate programs are not created equal.
Some make you money, the vast majority won’t. Learn how to tell them
apart. Here are five hallmarks of programs you should be promoting.
Direct Niche Focus
The affiliate program you should promote must directly address your
niche. It must be all about your niche. Its offers must address the problems
of your niche audience members. Do not compromise on this. You never
want to confuse your audience members. If you suddenly decide to go
off-subject with your followers you run a chance of losing some of them so
always stay within your niche.
Large Existing Promotional Material Base
When you join an affiliate program, it should already have enough marketing
materials for you to hit the ground running. You should get out of the gate
strong and this means that you have a ready library of premade promotional
materials at your disposal. You can’t just make this stuff up on the fly. That’s
just not going to work. These things must already exist. Also, there has to be
tremendous diversity of them because you don’t know which of these
promotional materials will work for your campaign. So make sure there is
promotional material for you to work with before ever starting.
Wide Selection Of Promotional Methods
An affiliate program that is worth its salt and that is truly dedicated to the
success of its affiliates give their publishers a lot of rope. You should be given
a wide latitude in how you should promote their offers. If you notice that
they keep you on a tight leash, and they’re very strict regarding how you
should and should not promote them, you might want to find another
affiliate program. The restrictions might get in the way of your success.
You might not get enough freedom for you to do a good job converting your
traffic with the premade ads that the sponsors make available to you.
Wide Amount Of Promotional Materials
The more varied the affiliate program’s promotional materials are, the
better. This means that they’re giving you the tools you need to promote
in many different contexts. This increases your likelihood of success.
They give you the right to come up with your own promotional materials.
Truly serious and professional affiliate programs will give you a wide
management to come up with your own promotional materials. They’re
not just going to give you a wide selection of promo methods, instead they
would give you freedom, within limits mind you, to come up with your own
They understand that you have a specific audience. They understand that
you have a relationship with your audience. They then give you the freedom
to come up with specially made promotional materials for that specific audience.
Of course you’re going to have to pay for your own materials, but this little bit
of freedom can translate to a big payoff.
Keep the five hallmarks of solid affiliate programs in mind. These hallmarks go
a long way in helping you separate the vast majority of programs targeting your
niche from the ones that will actually make you money.
Learn to spot the difference.