4 WAYS TO USE VIDEOS IN YOUR ONLINE MARKETING
Okay, we’ve talked about YouTube and how you can market
your business online using it. Let’s look at some other strategies
for using videos to market your business.
1) Share video content on your blog
-you can share video content of interest (doesn’t have to be done
by you) on your blog which probably already has an existing fan
base. Get your readers to comment on the videos down in the blogs
comments section or share it with others for some SEO magic.
2) Sell them as a product
Video products usually convert better than e-books and can be sold
at a higher price as a “premium” product because it costs more to
3) Share them on Facebook
If you have a Facebook fan page, you can share good video content
and get people to interact with your shared content whether in the
form of comments, sharing or “liking” to create buzz on your Fan Page.
4) Use them as a video course
You can bundle together videos and sell them as a video tutorial course
to either get new leads or make big profits.
How To Boost Profits Using Videos
Did you know that videos have the ability to double, even triple your
usual profits when used correctly? Yep you heard me right.
You can do so by using them as a backend product. You see, after
someone buys a product from you (an e-book for example), there
is a high chance that they will buy something again if you position
your products properly.
Meaning that since you already sold them something, the video can
be something related to your e-book but priced even higher but give
double the value! You have to make it such a way that it would be
foolish to give up on such an opportunity. Your video product could
be a video version of the e-book for a slightly higher price, or a massive
video collection that complements the e-book priced higher than the
e-book. Or, you could also sell your video as a one time offer (OTO)
and tell the customer that they will never have the chance to get this
special offer again after they leave the site.
A VIDEO IS THE PERFECT PRODUCT FOR AN UPSELL
Millions are left on the table because marketers fail to tap into backends
for extra sales. So start creating your backend products today using videos!