Okay, we’ve talked about YouTube and how you can market
your business online using it. Let’s look at some other strategies
for using videos to market your business.

1) Share video content on your blog
-you can share video content of interest (doesn’t have to be done
by you) on your blog which probably already has an existing fan
base. Get your readers to comment on the videos down in the blogs
comments section or share it with others for some SEO magic.

2) Sell them as a product
Video products usually convert better than e-books and can be sold
at a higher price as a “premium” product because it costs more to
create them.

3) Share them on Facebook
If you have a Facebook fan page, you can share good video content
and get people to interact with your shared content whether in the
form of comments, sharing or “liking” to create buzz on your Fan Page.

4) Use them as a video course
You can bundle together videos and sell them as a video tutorial course
to either get new leads or make big profits.

How To Boost Profits Using Videos

Did you know that videos have the ability to double, even triple your
usual profits when used correctly? Yep you heard me right.

You can do so by using them as a backend product. You see, after
someone buys a product from you (an e-book for example), there
is a high chance that they will buy something again if you position
your products properly.

Meaning that since you already sold them something, the video can
be something related to your e-book but priced even higher but give
double the value! You have to make it such a way that it would be
foolish to give up on such an opportunity. Your video product could
be a video version of the e-book for a slightly higher price, or a massive
video collection that complements the e-book priced higher than the
e-book. Or, you could also sell your video as a one time offer (OTO)
and tell the customer that they will never have the chance to get this
special offer again after they leave the site.


Millions are left on the table because marketers fail to tap into backends
for extra sales. So start creating your backend products today using videos!

    3 replies to "Using Videos in Your Online Marketing"

    • Nick Roberts

      Hi Debbie – thanks this is really useful. I am just trying to learn about the use of videos and this lays it out in an easy to understand way. I think using videos is a very good way of telling a story and getting your message over and i look forward to understanding more about how to set them up and use them properly to market my products. Thanks – Nick

    • debbiemc

      You are very welcome Nick! I am happy that you found something here that was helpful and I wish you lots of luck with your video marketing!

    • Bill Richards

      Hi Debbie,
      Thanks for the information, I am just considering using video in my business, and as you will appreciate any and all info. is useful, thanks again ……Bill.

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